Sabtu, 09 Juli 2011

Retail Interior Designing and Decoration



It is interesting to understand how peo-ple are individually and collectively conditioned by the socio-cultural influences-differences and education. This device determines how we react in a certain area. , Have also been influenced by just osjećaj.Dizajner must think: "How do I respond?" ... "How will each segment of the target audience respond to the area?" ... "How can I increase the design elements to extend customer staying time at the exit?" ... and so on.

design plays an important role in influencing customers and meet the client goal of 'selling'. To be able to catch the attention and influence the thought process of highly different target audience faces the challenge of each project. Whether it is a retail outlet in the Mall (the type of center / mar-ket segmentation heart issues), or high street outlet, each and every body should

psychology of retail design should aim to convert any and every potential customer in 'my' customers. It should seek to introduce the product or products in a manner that encourages, invites, including authorizing the customer and, finally, converting it into sales.

Entice : I believe this is the most important role in the customer experience, magnet. Customers usually walk when you sell (say, 50% discount promotion) is announced, or if the product is well known. However, when the term, the design should create razliku.Trgovina front must be attractive (not just products) with a brand that is visible, making the appropriate contrast in color and light. This is where you start odgoj.Ispred stores should attract customers to access and research products. In other words, win-dow design should be a parameter of the product itself.

Call: After the initial curiosity is aroused, the customer is on the verge of internal debate - "Should I go or not," he / she should be invited to join the trgovinu.Dizajn be create a "landing area" - the physical space that allows users to see / touch / feel the product in close quarters, or view the details of any ongoing Promo - and collaborate with the staff shop. It is very important. Visual contact with the "human" should be established in this phase.

"landing space" is crucial in creating an atmosphere that gives a sense of understanding and comfort, full of brand recall / product display and visual sight lines.

Engage: After the call to step is accepted, the design-er spatial composition to keep the customer involved, revealing new aspects of trade in each prijelazuglave, each forward step. That feeling of anticipation and curiosity was aroused by a continuous visual engagement (mandatory customer attention), the products were revealed in display design on different levels - the wall displays, floor level and displays counter displays. Each view should stand and speak for themselves through branding / information / product and still make part of the whole. Every attempt should be aware of design ENVIS age customer reactions from different planes and lines of sight shows.

Empower If all the above works well and affects cus-tomer to decide on the 'Buy', he / she is set by design to catch okomtrgovina participants or visually / physically find information counter or cash counter? Many times the lack of clear lines create confusion and frees the customer, who then vacillated, saying, "i should not" or "I can not buy."

designer should have a direct impact on customer engagement with the product / store, ensuring that the sales person-nel strategically located to respond immediately.

Retail design should be structured and layered to ensure clarity among all stakeholders - retailers, designer and cus-Tomer.Mentalni engagement starts before the physical retail meet to experience walking through the store - no matter their size - . We should be thankful

A walk through the minds of potential customer's time to design. Impulse works, but not re-engage. Thinking of thought processes customer reactions and the consequent actions are key to a good bit of design.

Indu Varanasi is the main designer of the IC design.

Label: , ,

0 Komentar:

Posting Komentar

Berlangganan Posting Komentar [Atom]

<< Beranda